Reputation:

Bonuses / Value:

$$$ / Security:

Customer Service:

Software / Website:

Our Score: 4.4/5

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Blue Square Reputation

On 5^th May 1999, Blue Square was launched as a telephone betting service and soon made the leap online to become one of the first betting websites in the United Kingdom. The site has evolved over the years, which in part stems from originally being a subsidiary of the Intercapital Group Ltd until being acquired by the Rank group in January 2003.

Blue Square have a trusted brand in the UK, which is partly cemented by their sponsorship of horse racing, darts and non-league football. The Conference was rebranded in 2007 to become the Blue Square Premier, while the firm deserve full marks for launching a VIP Program in April 2009 which rewards loyal customers.

Blue Square Bonuses / Value

At the time of writing, the 2010 World Cup is approaching and Blue Square have currently got a typically English new account offer, something that’s great if you’re about to register. New customers can qualify for £66 of free bets, which are available in installments of £11, £22, £22 and finally a free £11 bet on the World Cup winners market. It’s a little convoluted but you can’t fault their generosity as they look to get punters on board for the big summer event.

Indeed, Blue Square’s big sell point is the promotions available. In addition to the free bets, the sportsbook offer cashback on Champions League matches, with stakes refunded on correct score and first goalscorer bets if the game finishes goalless. In addition, any customer can apply for the VIP Program and some of the benefits include a personalised Blue Square betting service, a priority Sports Betting phone service and attendance at 'invite only' VIP events.

You can also get a $500 poker sign-up bonus and a £75 bonus chip at the casino when you sign up with these products. Blue Square also run prediction and caption competitions, where there are regularly free bets up for grabs. Finally, they have created their own SP’s for UK horse racing which means that you can often get a better price as a result.

Blue Square $$$ / Security

Blue Square employ a set of technologies to ensure maximum security for their customers. All communication (including payment details) is encrypted using the SSL mechanism so that it’s impossible to be read as it moves between your PC and the servers at Blue Square. Encryption is used on all pages within the payment system so these guys are pretty tight when it comes to ensuring no fraudulent activity takes place.

Depositing funds is a quick and easy process. Once you have registered a debit card, you will be able to select this for future payment, while Blue Square make it easy for you to add or edit card details. It’s also a breeze to transfer funds between the sportsbook and other products such as casino or poker, while winnings tend to return to the customer’s bank account within a couple of days. This sportsbook is part of the 3D Secure process which adds another security layer to the process of depositing funds.

Blue Square Deposit Methods

• UK-issued debit cards

• UK-issued credit cards

• Non-UK-issued cards

• Neteller

• Moneybookers

• UKash

Blue Square Customer Service

It’s refreshing to see that Blue Square have 24 / 7 support available, not to mention the fact that there are four methods of contacting the customer service representatives. That’s because live chat has recently been added and there are staff available for sportsbook, poker and casino. Customers wanting to send an email can go for support@bluesq.com, support@bluesqpoker.com or support@bluesqcasino.com, with a response usually coming back within three to four hours (unless it’s an extremely busy day).

There are also freephone numbers for the UK (0800 5870500) and Ireland (1800 90 50 50), with overseas customers being able to call +44(0)20 76886210.

Blue Square Software / Website

The Blue Square website is a no-frills affair, with the three main sections devoted to a) live betting, b) football betting and c) horse racing wagering. We particularly like the football section which consists of a simple list of collapsible menus. Where else would you find a coupon devoted to short-priced favourites, although we’re not sure why the World Cup features above Champions League hours before Manchester United play Bayern.

However, we’re a big fan of Blue Square, who use their proprietary software to good effect when it comes to In-Play betting. While it’s not the most dynamic experience for customers, there’s something about this section and the site in general which is friendly and welcoming. They get basics such as free bets, customer service and security right and that’s good enough for 750,000 customers.

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