888 Sports Review
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888 are one of the biggest gaming brands in the industry and 888sport is their attempt to land a share of the sportsbook market. The company are best known for their casino offering, with an amazing cash prize of £8,888,888 up for grabs at the time of writing. All of the 888 brands have recently had a facelift, although that shouldn’t disguise the fact that the sportsbook is currently no more than a white label version of UK bookmaker Blue Square.
888 Sports Reputation
: 4/5The 888 Group has its headquarters in Gibraltar and owns Cassava Enterprises, which in turn owns 888.com. In September 2005, the Group’s holding company 888 Holdings PLC successfully floated on the London Stock Exchange and there’s no doubt that we are talking about a major global player who tend to splurge far more cash on advertising than virtually all of their rivals. Although 888 have sponsored several snooker players and also the shirts of Middlesbrough FC, it’s taking a while for 888sport to make an impact in the UK market, which is always going to be tough for an operator so late to join an already busy party.
888 Sports Bonuses / Value
: 3.5/5As mentioned above, there’s an abundance of value available for casino and poker, although their sportsbook new customer offer is altogether more modest. There are £50 in free bets up for grabs, which are split into three instalments. Place an initial bet of £15 and you will have your 888sport account credited with a £15 free bet token, while another ten bets of £15 will land you a second free wager of £15. If you’re prepared to slap down another five bets of at least £15 each, then you can qualify for a £20 free bet, landing the full complement of £50.
Credit’s due to 888sport for creating monthly promotions, where the firm give away unlimited free bets ranging from £8 to £88, while the smart branding continues with a soccer promotion which gives customers a free £20 bet if there’s a goal scored in the 88th minute which ultimately turns their wager from a winning position to a losing one. On the casino front, there’s an £800 welcome package available, while for poker you can bag a 100% deposit bonus up to £200.
888 Sports $$$ / Security
: 4/5At the foot of the homepage, you will see two logos which read ‘888safe’ and ‘888+responsible’. Clicking on the former takes one through to a page, where the CEO of 888 is quoted as stating that ‘safety and entertainment go hand in hand’ and it’s clear that they take the issue of security very seriously. To keep payments secure, the company use leading transaction provider Intersafe Global, which in turn uses sophisticated RSA public/private key encryption technology to ensure the secure transfer of sensitive data over the Internet. All credit card details are stored on a secure server, which is protected by the latest firewall system.
Depositing is as smooth a process as you’ll find with any other sportsbook, with 888 working hard to facilitate quick and easy transactions. Due to having such a pan-global customer base, there are over thirty different payment methods available with this company, ranging from credit and debit cards, right through to the creation of bespoke e-wallets for customers in certain locations.
888 Deposit Methods
Debit Cards
Credit Cards - Visa and Mastercard
Neteller
Moneybookers
Bank Transfer
Cheques
ACTeCASH
ClickandBuy
PayPal
INSTADEBIT
888 Sports Customer Service
: 5/5The link at the top of the homepage claims 24/7 support, although this is somewhat misleading as Member Support representatives are only available between 9am and 10pm. Perhaps 888 mean that the FAQ’s are always up on site (!), although these are well-structured and there are over thirty which means that your query can often be resolved without the aid of contacting staff. The number is toll-free and they are fairly prompt at responding to any emailed query.
888 Sports Software / Website
: 4.5/5As you might expect, we are talking about proprietary software from this internet gaming powerhouse, although the markets and odds are all powered by Blue Square, a modest UK bookmaker who provide reasonably competitive prices.
The 888sport website has recently had a makeover and incorporates the new branding of black and orange to neat effect. There’s nothing actually wrong with the website, which loads quickly and enables the customer to place bets quickly, although it doesn’t really match the dynamism of the casino and poker products which are the big players in the 888 stable right now.
